Successful decision making starts with unbiased, in-depth research and objective analysis.
The Purple Tornado is a foresight and strategic intelligence consultancy. We deliver research insights to governments, corporations, and entrepreneurs. Using proven research methods, we ask the questions to get the answers you need to make an informed decision about the future. We present our results, privately or publicly, in reports, scenarios, short films, and documentaries. We don’t sell reports to consumers, we help strategize your own content and get it shared with the world.
We specialize in
- Digital Identity
- Payments and transactions
- Cyber Economics
The Purple Tornado was founded by Heather Vescent, whose background ranges from economics research to documentary filmmaking. Prior to founding The Purple Tornado, Heather helped build and launch more than 50 Internet products at over 30 startups from 1996 to 2005. Her research has been covered in the New York Times, CNN, American Banker, CNBC, Fox, and the Atlantic. She is co-author of the Cyber Attack Survival Manual, published by Weldon-Owen. Her work has won multiple awards from the Association of Professional Futurists.
With over twenty years immersed in the business of “the future”, we’ve been honored to work with some of the most innovative leaders. Our clients include US & UK governments, Disney, CitiVentures, SWIFT, mid-size companies and start-ups.
We provide the following services.
We specialize in original research utilizing traditional and foresight methodologies. Outsource your projects that require deep research to us.
Strategy & Scenario Development
Are you faced with a big decision that requires data-backed scenario development? We envision futures by identifying patterns and trends and imagining future opportunities.
Storytelling That Connects With Your Audience
Once you’ve decided upon a new path to work toward, it’s essential to inspire your team, community and stakeholders, in order to support your future success.
You’re in good hands.
We are masters in the art of traditional and digital storytelling and can help you share your vision through film, audio podcasts, written reports, graphic design and interaction with physical artifacts of the future.